What is performance marketing?

Performance marketing is a measurable digital marketing approach where advertising campaigns are planned and optimized around specific business outcomes such as leads, sales, registrations, calls, or other conversions.

How does performance marketing work?

It typically involves identifying business goals, researching audiences, selecting advertising platforms, creating campaigns, implementing tracking, monitoring performance, and continuously optimizing campaigns based on data.

Which platforms are used for performance marketing?

Depending on the business and objective, performance marketing may use platforms such as Google Ads, Facebook, Instagram, and other relevant advertising channels.

Is performance marketing suitable for small businesses?

Yes. Small businesses can use performance marketing to reach specific audiences and control advertising budgets. The appropriate campaign structure depends on the business model, target audience, competition, and objectives.

How much does performance marketing cost?

The cost depends on factors such as advertising platform, campaign objective, target audience, competition, geographic targeting, advertising budget, and management requirements. A customized strategy can be developed according to your business goals.

How long does it take to see results from performance marketing?

Results can vary based on the industry, campaign type, budget, competition, audience, offer, website or landing page, and conversion process. Campaigns generally require ongoing monitoring and optimization rather than relying on a single launch.

What is the difference between performance marketing and digital marketing?

Digital marketing is a broad term covering activities such as SEO, social media, content marketing, email marketing, paid advertising, and more. Performance marketing focuses strongly on measurable campaign outcomes and conversion-related objectives.

Can performance marketing generate leads?

Yes. Lead generation is one of the common objectives of performance marketing. Campaigns can be designed to encourage actions such as form submissions, calls, WhatsApp enquiries, registrations, or other lead actions.

Do you provide Google Ads and Meta Ads management?

Yes. Virtiv Digital provides performance-focused advertising services across Google Ads and Meta platforms, depending on the business objectives and target audience.